Scott Muster

Sales and Marketing performance is key in this post-pandemic era. This channel will feature some new marketing platforms and techniques like Account-Based Marketing (ABM), how to integrate sales and marketing to work closely together, and how AI-powered digital analysis can give your company a competitive advantage.

As for ABM, Demandbase CMO Peter Isaacson implores you to proceed with urgency: “In a hyper-competitive landscape, B2B marketers have recognized they can’t afford to delay the implementation of ABM any longer,” he says. “The dramatic increase in both budgets and adoption demonstrates ABM continues to become a mainstream business strategy.”